Interview Studio

Requirements found

Sales (must) Marketing (must) Writing

What this posting asks for

Level: Entry level — The title says "Associate".

Main responsibilities

• Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
• Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
• Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
• Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.

Competencies an interviewer will look for

• Technical skill Core
  In the posting: “This new, high-growth vertical combines Via’s global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate c…” · “Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.” · “Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Data and analysis Core
  In the posting: “Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide.” · “Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.” · “Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Teamwork and collaboration Core
  In the posting: “Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.” · “Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Stakeholder management Core
  In the posting: “Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide.” · “All final pay rates and levels will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment…”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Communication Supporting
  In the posting: “Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Ownership and accountability Supporting
  In the posting: “You will own the research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating the partnerships that brin…”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Customer focus Supporting
  In the posting: “You will own the research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating the partnerships that brin…”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Attention to detail and quality Supporting
  In the posting: “Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.

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