Senior Manager, Performance Creative Strategy

HelloFresh is seeking an entrepreneurial, strategic and analytical Senior Creative Strategy Manager to join our Performance and Innovation team. Our Performance and Innovation team is an entrepreneurial creative studio that delivers a high volume of creative for our growth partners. You’ll enjoy finding creative solutions that drive performance across paid digital channels, including Meta, TikTok, YouTube and Google. This is a player-coach role: you’ll set the strategic direction for content while also getting into the work yourself, concepting and reviewing content in close partnership with Copy, Video & Photo Production and Art Direction. You’ll bring strong taste and platform fluency, embrace emerging tools to expand what’s creatively possible, and scale what works. What you’ll do • Lead overall creative strategy across brands, with a strong focus on paid social content • Oversee and lead a team of copywriters, strategy managers, designers and art directors, driving faster, sharper strategic oversight • Partner with Growth paid social managers and channel owners, and with GM teams, to translate growth briefs into briefs that drive conversions on paid channels • Partner with brand marketing teams to build strong creative strategy across our brands • Identify high-impact testing opportunities and brief assets that align with testing goals • Build a deep understanding of what performs and what doesn’t, and use it to unlock new paid growth with Product Marketing and Growth Marketing • Monitor and analyze performance across Performance and Innovation assets to identify optimization opportunities • Share performance insights and next steps regularly with marketing leadership and creative partners • Stay current on industry trends, platform updates and emerging tools, and apply them to improve campaign performance • Collaborate across marketing, product, engineering and data to drive incremental performance across channels What you bring • Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent • 5–7 years of creative strategy or marketing experience, ideally at a start-up or on a high-volume team driving results for a fast-growing business • Experience writing creative briefs and giving thoughtful feedback on marketing assets • Experience planning and executing paid social and growth marketing campaigns from start to finish • Hands-on fluency in creative and performance tools such as Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud and Google Sheets • Familiarity with competitive research tools such as the Meta Ad Library and TikTok Creative Center • Excellent interpersonal, verbal and written communication skills You are: • Someone with a contagious “can-do” attitude who thrives in fast-paced, high-output work • Passionate about owning projects from start to finish • Comfortable leading through ambiguity and digging into the details to solve problems Perks & benefits: • Competitive salary and 401k match that vests immediately upon participation • Flexible Spending Account (FSA) • Pre-tax commuter benefits • Generous parental leave of 16 weeks, plus PTO and holidays • $0 monthly premium and other flexible health plans effective your first day • 85% discount on your HelloFresh subscription (and other product initiatives) • 15% discount on friends & family meal kit subscriptions • In-office snacks, weekly catered lunches and fun events • Company-sponsored outings and Employee Resource Groups • Collaborative, dynamic, mission-driven work environment This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $136,710 — $167,000 USD