Practice

Tell me about a time you explained a statistical result to people without a data background.

Read first: a sample answer

Fictional sample answer written by JoRoute to show the shape of a strong answer. Do not copy it: replace every detail with what is true for you.

In 2023 I found that a new onboarding email lifted sign-ups, but the result was not statistically certain yet. I had to explain this to the marketing team, who wanted to roll it out to everyone. I avoided the term p-value and said: if we ran this ten times, we would see a lift in about seven. I showed one simple chart. They agreed to run it two more weeks, and the lift held at 6%. Clear communication stopped a decision being made on noise.

Use only details that are true for you. The benchmark below is fictional.

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