Practice

Tell me about a product failure you were responsible for.

Read first: a sample answer

Fictional sample answer written by JoRoute to show the shape of a strong answer. Do not copy it: replace every detail with what is true for you.

In 2022 I launched a referral feature that almost nobody used: 0.4% of users tried it in the first month. I took ownership of the decision, because I had skipped user testing to hit a date. I told my team and my manager plainly, then ran five quick interviews and learned people did not trust the reward. After I changed the reward and the wording, use rose to 3%. Since then I never ship without at least a small user test.

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