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Practising for the listing Consumer Insights Lead. Its requirements are filled in below. When you have an answer you like, paste it with your CV in Career Mirror to see which of the job's skills it shows.

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Consumer Insights Lead
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

You will be joining Airbnb's Consumer Insights Team. The mission of the team is to elevate human insight to fuel smarter decisions across the business. You'll work in a collaborative, fast-moving environment where curiosity and consumer empathy are deeply valued. You'll report to the Sr. Consumer Insights Lead, Marketing. Your primary partner will be the Airbnb.org team, and you'll also work with cross-functional partners across Marketing and the broader research team.

The Difference You Will Make:

In this role, you will be the dedicated insights partner for Airbnb.org, owning the research agenda that helps .org grow awareness, engage hosts and guests, and build a community of supporters. You will also be Airbnb.org's link to Airbnb's broader research team, making sure .org benefits from the full range of expertise, tools, and methods across Research. Alongside your .org work, you will support your manager on brand reputation research. Airbnb.org is a key part of how Airbnb shows up for communities, so understanding what drives Airbnb's reputation helps .org show and grow its impact. Success means .org partners come to you first, your insights consistently shape their plans and campaigns, and your reputation work sharpens how .org shows its impact.

Key Responsibilities:

• Own the Airbnb.org research roadmap , partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget.

• Lead .org brand, marketing, program, and partner research , from understanding who supports Airbnb.org and why, to testing and measuring campaigns and understanding how hosts, guests, and partners engage with .org's programs and impact.

• Run Airbnb.org's quarterly host and guest brand tracking , monitoring awareness and perception over time and turning results into clear implications for .org goals and OKRs.

• Serve as .org's liaison to the broader Research team , integrating .org into wider Airbnb research, connecting .org partners with the right researcher for needs like UX or competitive, and bringing the team's best tools and methods to .org.

• Support brand reputation research , partnering with your manager on projects that connect reputation issues like trust, value, and community impact to Airbnb's brand health, and bringing those learnings back to shape .org's strategy and storytelling.

• Design and execute qualitative and quantitative research , including surveys, in-depth interviews, focus groups, and online communities, balancing in-house work with vendor-managed projects.

• Manage vendor relationships , owning scope, budget, timelines, and deliverables, and knowing when to bring in a new partner.

• Integrate insights across sources , including the Global Brand Tracker, Host Engagement Survey, internal data, and past research, before launching new work.

• Present findings in concise, compelling formats for senior stakeholders, always leading with the "so what."

Your Expertise:

• 10+ years of consumer insights experience, ideally including brand, marketing, or reputation research.

• Experience supporting a mission-driven, nonprofit, social impact, or corporate reputation client is a strong plus.

• Expertise across a wide range of qualitative and quantitative research methods, plus familiarity with emerging tools, including AI-powered research methods.

• Track record of owning stakeholder relationships independently, connecting partners to the right expertise, and turning research into decisions.

• Strong project and vendor management skills, including managing budgets across multiple projects at once.

• Exceptional storytelling and communication skills, able to make complex data clear and actionable.

• Detail-oriented without losing the big picture, and comfortable working in ambiguous, fast-moving environments.

• A degree in research, marketing, or social sciences.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Equal Employment Opportunity :

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.
How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range
$180,000 — $224,000 USD

Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @ airbnb.com or @ ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.

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Requirements found

Marketing (nice) Budgeting Recruiting Training

What this posting asks for

Level: Lead / staff — The title says "Lead".

Main responsibilities

Own the Airbnb.org research roadmap , partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget.
Lead .org brand, marketing, program, and partner research , from understanding who supports Airbnb.org and why, to testing and measuring campaigns and unders…
Run Airbnb.org's quarterly host and guest brand tracking , monitoring awareness and perception over time and turning results into clear implications for .org…
Serve as .org's liaison to the broader Research team , integrating .org into wider Airbnb research, connecting .org partners with the right researcher for ne…
Support brand reputation research , partnering with your manager on projects that connect reputation issues like trust, value, and community impact to Airbnb…
Design and execute qualitative and quantitative research , including surveys, in-depth interviews, focus groups, and online communities, balancing in-house w…
Manage vendor relationships , owning scope, budget, timelines, and deliverables, and knowing when to bring in a new partner.
Integrate insights across sources , including the Global Brand Tracker, Host Engagement Survey, internal data, and past research, before launching new work.
Present findings in concise, compelling formats for senior stakeholders, always leading with the "so what."
10+ years of consumer insights experience, ideally including brand, marketing, or reputation research.

Competencies an interviewer will look for

Customer focus Core
In the posting: “Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over …” · “Run Airbnb.org's quarterly host and guest brand tracking , monitoring awareness and perception over time and turning results into clear implications for .org…” · “Experience supporting a mission-driven, nonprofit, social impact, or corporate reputation client is a strong plus.”
Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
Data and analysis Core
In the posting: “You will be joining Airbnb's Consumer Insights Team.” · “The mission of the team is to elevate human insight to fuel smarter decisions across the business.” · “Consumer Insights Lead, Marketing.”
Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
Stakeholder management Core
In the posting: “Your primary partner will be the Airbnb.org team, and you'll also work with cross-functional partners across Marketing and the broader research team.” · “Success means .org partners come to you first, your insights consistently shape their plans and campaigns, and your reputation work sharpens how .org shows i…” · “Own the Airbnb.org research roadmap , partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget.”
Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
Teamwork and collaboration Core
In the posting: “You'll work in a collaborative, fast-moving environment where curiosity and consumer empathy are deeply valued.” · “Your primary partner will be the Airbnb.org team, and you'll also work with cross-functional partners across Marketing and the broader research team.”
Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
Ownership and accountability Core
In the posting: “Own the Airbnb.org research roadmap , partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget.” · “Track record of owning stakeholder relationships independently, connecting partners to the right expertise, and turning research into decisions.”
Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
Adaptability and learning Core
In the posting: “You'll work in a collaborative, fast-moving environment where curiosity and consumer empathy are deeply valued.” · “Detail-oriented without losing the big picture, and comfortable working in ambiguous, fast-moving environments.”
Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
Attention to detail and quality Core
In the posting: “Lead .org brand, marketing, program, and partner research , from understanding who supports Airbnb.org and why, to testing and measuring campaigns and unders…” · “Detail-oriented without losing the big picture, and comfortable working in ambiguous, fast-moving environments.”
Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
Technical skill Supporting
In the posting: “We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the intervie…”
Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
Communication Supporting
In the posting: “Exceptional storytelling and communication skills, able to make complex data clear and actionable.”
Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
Leadership and mentoring Supporting
In the posting: “Own the Airbnb.org research roadmap , partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget.”
Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
Planning and organisation Supporting
In the posting: “Own the Airbnb.org research roadmap , partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget.”
Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.

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Practice questions

Tell me about yourself. Dedicated step-by-step practice.
If an interviewer asks something improper How to respond to questions about age, family, origin or health.
Built from this posting (8):
Describe a time you went out of your way to solve a customer's problem. From this posting
Tell me about a time you used data or numbers to make a decision. From this posting
Tell me about a time you had to get agreement from people who wanted different things. From this posting
Describe a time you worked with another team to deliver something. What was your part? From this posting
How have you used marketing in your work? Walk me through one real example. From this posting
Tell me about a problem you solved using budgeting. From this posting
Tell me about a time you helped someone on your team get better at their work. From this posting
Walk me through a piece of work where you used your strongest technical skill. What exactly did you do? From this posting
Describe a time you handled an upset customer or colleague.
Tell me about a time you had several deadlines at once. How did you decide what to do first?
Give an example of a mistake you caught before it caused a problem.
Tell me about a time you taught someone how to do something.
Describe a time you took the lead without being asked.
Tell me about a time you had to explain something complicated in simple terms.
Describe a process you improved.
Do you have any questions for us?
Why do you want to work here?
Why is there a gap in your employment? Difficult question
Why did you leave your last job? Difficult question
Why are you changing careers? Difficult question
What is your greatest weakness? Difficult question
What are your salary expectations? Difficult question
You seem overqualified for this role. Why do you want it? Difficult question
Improper-question practice: How old are you? / Do you have children? / Where are you from originally?
A customer is angry about a delay you did not cause. What do you do?
How do you keep track of many open customer requests?
Tell me about a time you could not give a customer what they wanted.
You find that the inventory count does not match the system. What do you do?
Tell me about a time a shipment or delivery went wrong.
How do you make sure safety rules are followed on a busy shift?
Two managers ask you to book the same room at the same time. What do you do?
How have you used spreadsheets in your work?
Tell me about a time you had to enter or check a lot of data accurately.
Tell me about a sale or agreement you are proud of.
A prospect says your price is too high. How do you respond?
How do you keep your pipeline organised?
Tell me about a technical problem you solved on your own.
You find a bug right before a release. What do you do?
Walk me through how you would check whether a report's numbers are right.