Interview Studio

Requirements found

Marketing (must) Sales (must) Onboarding Compliance (nice) Budgeting Inventory (nice) Logistics (nice)

What this posting asks for

Level: Manager — The title says "Manager".

Main responsibilities

• Own regional omnichannel plan: priority markets, retail and distributor partners, assisted-selling coverage, and the campaign calendar
• Define regional framework for display, point of sale, and merchandising standards, and execute marketing campaigns to amplify revenue and subscriber growth
• Source, qualify, and onboard display fixture vendors in region to build displays against brand standards
• Design and run merchandising and compliance audits for planogram adherence, display quality, POS placement, promo compliance, and brand standards, with score…
• Run point on retail marketing opportunities in partnership with regional business development leads and internal stakeholders
• Design and execute digital marketing campaigns with retail media networks and negotiate in-kind marketing opportunities.
• Manage the regional budget across campaigns, displays, market development/partner funds, vendor field work, and 3PL, and explain variances
• Report compliance, reset completion, in-store activation rates, and more on a regular cadence
• Feed field insights back into the next regional and global brief
• 6+ years in channel, trade, retail, or omnichannel marketing, with ownership of international marketing programs

Competencies an interviewer will look for

• Communication Core
  In the posting: “The Omnichannel Marketing Manager, Regional/International, known internally as the Communications Manager, owns channel marketing and regional field operatio…” · “Manage the regional budget across campaigns, displays, market development/partner funds, vendor field work, and 3PL, and explain variances” · “Bachelor’s degree in communications, marketing, journalism, business, economics, or a related field”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Planning and organisation Core
  In the posting: “Own regional omnichannel plan: priority markets, retail and distributor partners, assisted-selling coverage, and the campaign calendar” · “You may also be eligible for long-term incentives, in the form of company stock or long-term cash awards, as well as potential discretionary bonuses and the …” · “You will also receive access to comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short and long-term disability insura…”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Data and analysis Core
  In the posting: “Feed field insights back into the next regional and global brief” · “Experience building and automating reporting for quick data-backed decision making and escalations” · “Familiarity with photo-audit tools, execution trackers, and kit-level inventory reporting”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Attention to detail and quality Core
  In the posting: “Define regional framework for display, point of sale, and merchandising standards, and execute marketing campaigns to amplify revenue and subscriber growth” · “Source, qualify, and onboard display fixture vendors in region to build displays against brand standards” · “Design and run merchandising and compliance audits for planogram adherence, display quality, POS placement, promo compliance, and brand standards, with score…”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
• Stakeholder management Core
  In the posting: “The role interfaces with retail partners, distributors, vendors, and internal stakeholders.” · “Own regional omnichannel plan: priority markets, retail and distributor partners, assisted-selling coverage, and the campaign calendar” · “Source, qualify, and onboard display fixture vendors in region to build displays against brand standards”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Ownership and accountability Supporting
  In the posting: “6+ years in channel, trade, retail, or omnichannel marketing, with ownership of international marketing programs”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.

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