Interview Studio

Requirements found

Marketing (nice) Excel Budgeting Tableau

What this posting asks for

Level: Lead / staff — The title says "Lead".

Main responsibilities

• Lead and develop a team of Display & Video specialists, providing regular 1:1s, clear performance feedback, and visible growth opportunities.
• Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and additional non-Google programmatic…
• Drive a structured testing agenda — running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results…
• Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.
• Work closely with the Tracking and Creative Teams to launch new partners.
• Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing and learning…
• Collaborate with the Marketing Analytics and AdTech teams to support the integration of display & video marketing data into Marketing Mix Modelling (MMM) and…
• Identify and close technical or setup gaps that impede channel efficiency, partnering with Product and Tech stakeholders where needed.
• Maintain team documentation, reporting dashboards, and marketing calendars to ensure the Display & Video Marketing team operates efficiently and at scale.

Competencies an interviewer will look for

• Communication Core
  In the posting: “Maintain team documentation, reporting dashboards, and marketing calendars to ensure the Display & Video Marketing team operates efficiently and at scale.” · “Comfortable interpreting performance data across BI tools (Looker, Tableau) and campaign platforms to generate actionable insights — and communicating them c…” · “Excellent interpersonal and communication skills — you can align cross-functional stakeholders, represent your team in senior forums, and build trust across …”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Teamwork and collaboration Core
  In the posting: “Work closely with the Tracking and Creative Teams to launch new partners.” · “Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing and learning…” · “Collaborate with the Marketing Analytics and AdTech teams to support the integration of display & video marketing data into Marketing Mix Modelling (MMM) and…”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Ownership and accountability Core
  In the posting: “As Team Lead of Display & Video Marketing, you will take ownership of a critical execution function within the Display & Video Marketing team within the Hell…” · “You will be accountable for results, energized by coaching others, and rigorous enough to hold the bar on data quality, testing discipline, and creative exec…” · “Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and additional non-Google programmatic…”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Data and analysis Core
  In the posting: “You will be accountable for results, energized by coaching others, and rigorous enough to hold the bar on data quality, testing discipline, and creative exec…” · “Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and additional non-Google programmatic…” · “Drive a structured testing agenda — running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results…”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Attention to detail and quality Core
  In the posting: “You will be accountable for results, energized by coaching others, and rigorous enough to hold the bar on data quality, testing discipline, and creative exec…” · “Drive a structured testing agenda — running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results…” · “Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing and learning…”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
• Stakeholder management Core
  In the posting: “Work closely with the Tracking and Creative Teams to launch new partners.” · “Identify and close technical or setup gaps that impede channel efficiency, partnering with Product and Tech stakeholders where needed.” · “Comfortable interpreting performance data across BI tools (Looker, Tableau) and campaign platforms to generate actionable insights — and communicating them c…”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Leadership and mentoring Core
  In the posting: “You will be accountable for results, energized by coaching others, and rigorous enough to hold the bar on data quality, testing discipline, and creative exec…” · “Experience line-managing or formally mentoring direct reports, with a demonstrated ability to coach, develop, and hold a team to a high standard.”
  Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
• Planning and organisation Core
  In the posting: “Excellent interpersonal and communication skills — you can align cross-functional stakeholders, represent your team in senior forums, and build trust across …” · “A collaborative, dynamic work environment within a fast-paced, mission-driven company”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Technical skill Supporting
  In the posting: “Therefore, even if your background doesn't "tick every box" but you are confident you would excel in this role, we strongly encourage you to apply and share …”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Adaptability and learning Supporting
  In the posting: “$0 monthly premium and flexible health plans starting on day one”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.

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