Interview Studio

Requirements found

Marketing (must) Budgeting Team Leadership Supply Chain

What this posting asks for

Level: Manager — The title says "Head of".

Main responsibilities

• Global creative strategy: Set the paid social creative strategy and testing roadmap across all markets and channels, ensuring creative drives both business r…
• Emerging platforms: Set the creative strategy for emerging platforms and formats, and build the pipeline to produce for them.
• Volume planning: Own team volume planning across all creative sources globally, including the internal studio, influencer partners, and agencies. Set volume …
• Brief standards: Own the brief standard for static, video, UGC, and partnership ads. Every brief must be grounded in customer insight, a clear hypothesis, an…
• Creative pipeline: Own the pipeline from concept to production partner, matching each brief to the right source. Hit volume and timing targets without losing…
• Performance ownership: Own creative win rate and creative volume for paid social channels, and contribute to lowering CPAs.
• Localization: Own the global-to-local process for creative. Partner with local teams to adapt global concepts for each market while keeping them on brand and…
• Performance-to-creative loop: Own the weekly read from ad-level data (CTR, hook rate, hold rate, CVR by cohort) into the next sprint’s briefs. Decide what to…
• Global playbook and reporting: Own global creative reporting across markets, and maintain a shared playbook so what works in one market scales to the others.
• Performance reviews: Lead a recurring creative performance review with Growth, Brand, and senior leadership covering wins, key learnings, strategic pivots, a…

Competencies an interviewer will look for

• Ownership and accountability Core
  In the posting: “You bring a portfolio of performance creative that has won at scale, business sense to connect creative choices to customer behavior, and the ownership minds…” · “Brief standards: Own the brief standard for static, video, UGC, and partnership ads.” · “Creative pipeline: Own the pipeline from concept to production partner, matching each brief to the right source.”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Customer focus Core
  In the posting: “You own creative strategy across Meta, TikTok, YouTube, for HF entities and brands (HelloFresh, Factor, Green Chef, EveryPlate, YouFoodz), turning customer i…” · “You bring a portfolio of performance creative that has won at scale, business sense to connect creative choices to customer behavior, and the ownership minds…” · “Every brief must be grounded in customer insight, a clear hypothesis, and measurable success criteria.”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Planning and organisation Core
  In the posting: “You set the global creative strategy and direction, and oversee your team’s execution against the plans: reviewing briefs, building the volume plan and globa…” · “Volume planning: Own team volume planning across all creative sources globally, including the internal studio, influencer partners, and agencies.” · “Stakeholder management: Align Brand, Growth, Influencer, and regional leads on creative priorities.”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Data and analysis Core
  In the posting: “You own creative strategy across Meta, TikTok, YouTube, for HF entities and brands (HelloFresh, Factor, Green Chef, EveryPlate, YouFoodz), turning customer i…” · “Every brief must be grounded in customer insight, a clear hypothesis, and measurable success criteria.” · “Performance-to-creative loop: Own the weekly read from ad-level data (CTR, hook rate, hold rate, CVR by cohort) into the next sprint’s briefs.”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Attention to detail and quality Core
  In the posting: “Global creative strategy: Set the paid social creative strategy and testing roadmap across all markets and channels, ensuring creative drives both business r…” · “Brief standards: Own the brief standard for static, video, UGC, and partnership ads.” · “Quality bar: Push back on first drafts, defend hooks, and kill weak openers.”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
• Stakeholder management Core
  In the posting: “Volume planning: Own team volume planning across all creative sources globally, including the internal studio, influencer partners, and agencies.” · “Partner management: Own relationships with creative agencies and influencer partners, including scope, quality, and cost.” · “Stakeholder management: Align Brand, Growth, Influencer, and regional leads on creative priorities.”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Teamwork and collaboration Core
  In the posting: “Partner with local teams to adapt global concepts for each market while keeping them on brand and compliant with local claims.” · “Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Leadership and mentoring Core
  In the posting: “Performance reviews: Lead a recurring creative performance review with Growth, Brand, and senior leadership covering wins, key learnings, strategic pivots, a…” · “Team leadership: Hire, develop, and lead the creative strategists across markets.”
  Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
• Adaptability and learning Supporting
  In the posting: “Partner with local teams to adapt global concepts for each market while keeping them on brand and compliant with local claims.”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.

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