Interview Studio

Requirements found

Marketing (nice) Sales Budgeting Negotiation Onboarding (must) Writing Excel (nice) Supply Chain

What this posting asks for

Level: Manager — The title says "Manager".

Main responsibilities

• Drive efficient customer acquisition working with our high volume influencer marketing channels.
• Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.
• Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns
• Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.
• Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports.
• Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.
• Architect and implement sound processes, budget pacing & stewardship, aggressive negotiations & innovative deal structures that set brands up for rapid and s…
• Develop meaningful creator relationships that drive conversions through creator content.
• Put customer front and center and optimize channel UX in partnership with site/product team
• Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs

Competencies an interviewer will look for

• Communication Core
  In the posting: “Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports.” · “Advising and using data to explain performance and recommend optimizations or strategic changes.” · “An efficient project manager with strong written and oral communication skills.”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Teamwork and collaboration Core
  In the posting: “Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performa…” · “Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content” · “A fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build “win-win” partnerships.”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Customer focus Core
  In the posting: “Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing…” · “Drive efficient customer acquisition working with our high volume influencer marketing channels.” · “Put customer front and center and optimize channel UX in partnership with site/product team”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Planning and organisation Core
  In the posting: “This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a …” · “Our ideal candidate will be a thought leader and marketing/partnership expert – and will work cross functionally with peers across the organization.” · “Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively.”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Data and analysis Core
  In the posting: “Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing…” · “Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc.” · “Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs.”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Stakeholder management Core
  In the posting: “You will be a key leader within the Performance Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and conte…” · “Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing…” · “Drive efficient customer acquisition working with our high volume influencer marketing channels.”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Technical skill Supporting
  In the posting: “Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Problem solving Supporting
  In the posting: “Innovative, resourceful & solution oriented - proactively seeking input from peers and leaders in complex problem solving.”
  Show it by: Describes a real problem, the options considered and the one chosen; Shows how the cause was found, not just the fix.
• Ownership and accountability Supporting
  In the posting: “Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners.”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Adaptability and learning Supporting
  In the posting: “Act with curiosity and creativity.”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
• Attention to detail and quality Supporting
  In the posting: “Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performa…”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.

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