Interview Studio

Requirements found

Marketing Sales Training Project Management Writing (nice)

What this posting asks for

Level: Manager — The title says "Manager".

Main responsibilities

• Be the “quarterback” of our launches of our new hardware, software, and materials products
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs’ products to build product positioning and messaging for verticals, buyer personas, and use cases
• Regularly track, and assess competitors, and adjust Formlabs’ product marketing accordingly as industry situation changes
• Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
• Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
• Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
• Develop deep expertise in our 3D printing technologies, materials, and portfolio

Competencies an interviewer will look for

• Technical skill Core
  In the posting: “Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get thi…” · “Be the “quarterback” of our launches of our new hardware, software, and materials products” · “2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Planning and organisation Core
  In the posting: “This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.” · “Tactfully manage by influence with leaders across the organization” · “Flexible Out of Office Plan – Take time when you need it”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Communication Core
  In the posting: “We’re looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories an…” · “Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Ownership and accountability Core
  In the posting: “Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes” · “Proven ability to work independently and cross-functionally to complete projects”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Customer focus Core
  In the posting: “Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a tale…” · “Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Data and analysis Core
  In the posting: “Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers” · “Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Problem solving Supporting
  In the posting: “comfortable solving strategic problems in real time”
  Show it by: Describes a real problem, the options considered and the one chosen; Shows how the cause was found, not just the fix.
• Teamwork and collaboration Supporting
  In the posting: “Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Adaptability and learning Supporting
  In the posting: “Flexible Out of Office Plan – Take time when you need it”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
• Attention to detail and quality Supporting
  In the posting: “Detail-oriented with a track record of excellence in project management”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
• Stakeholder management Supporting
  In the posting: “Tactfully manage by influence with leaders across the organization”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.

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