Interview Studio

Requirements found

Marketing (must) Budgeting (must) Seo

What this posting asks for

Level: Lead / staff — The title says "Staff".

Main responsibilities

• Drive AI/ML vision, strategy, and roadmap for Acquisition and Paid Marketing, and act as a pod lead across cross-functional workstreams.
• Optimize paid marketing spend, bidding, and budget allocation across channels such as search, social, and Performance Max.
• Design experiments to measure the incremental impact of paid channels and spend levers, and turn the results into investment decisions.
• Develop keyword, SEO, and AEO intelligence that identifies and prioritizes the search and content opportunities most likely to bring high-value retailers to …
• Build audience and targeting models for retargeting campaigns.
• Manage and mentorApplied AI/ML Scientists and Analytics Engineers, and grow the team through hiring.
• Partner closely with marketing, product, engineering, and finance to translate models into measurable growth.

Competencies an interviewer will look for

• Technical skill Core
  In the posting: “You will lead a small team of scientists and analytics engineers and act as a pod lead alongside product, engineering, and marketing partners.” · “Partner closely with marketing, product, engineering, and finance to translate models into measurable growth.” · “Faire was founded in 2017 by a team of early product and engineering leads from Square.”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Leadership and mentoring Core
  In the posting: “As the tech lead for Acquisition, you will own data science vision, strategy, and execution for how Faire finds and acquires the independent retailers who sh…” · “Manage and mentorApplied AI/ML Scientists and Analytics Engineers, and grow the team through hiring.” · “Experience as a tech lead, mentoring other scientists or machine learning engineers, and the ability to set team strategy and lead model development without …”
  Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
• Planning and organisation Core
  In the posting: “Predict retailer lifetime value and use it to power value-based bidding and to prioritize acquisition effort.” · “Develop keyword, SEO, and AEO intelligence that identifies and prioritizes the search and content opportunities most likely to bring high-value retailers to …” · “Employer-sponsored retirement plan, dependent on country of employment”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Data and analysis Core
  In the posting: “At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe.” · “With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.” · “Faire leverages the power of machine learning and data insights to revolutionize the wholesale industry, enabling local retailers to compete against giants l…”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Teamwork and collaboration Core
  In the posting: “Drive AI/ML vision, strategy, and roadmap for Acquisition and Paid Marketing, and act as a pod lead across cross-functional workstreams.” · “Strong communication skills and the ability to work in a highly cross-functional team.”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Ownership and accountability Core
  In the posting: “Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline.” · “As the tech lead for Acquisition, you will own data science vision, strategy, and execution for how Faire finds and acquires the independent retailers who sh…”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Customer focus Core
  In the posting: “We are dedicated to building machine learning models that help our customers thrive.” · “To learn more about Faire and our customers, you can read more on our blog .”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Adaptability and learning Core
  In the posting: “Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year.” · “Flexible paid time off, plus company-wide recharge days”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
• Stakeholder management Core
  In the posting: “You will lead a small team of scientists and analytics engineers and act as a pod lead alongside product, engineering, and marketing partners.” · “We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequ…”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Problem solving Supporting
  In the posting: “5+ years of industry experience using machine learning to solve real-world problems.”
  Show it by: Describes a real problem, the options considered and the one chosen; Shows how the cause was found, not just the fix.
• Communication Supporting
  In the posting: “Strong communication skills and the ability to work in a highly cross-functional team.”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.

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