Interview Studio

Requirements found

Sales Marketing (must) Recruiting Budgeting (must)

What this posting asks for

Level: Manager — The title says "Manager".

Main responsibilities

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measureme…
• Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, …
• Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every tou…
• Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that rei…
• Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
• Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
• Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segme…
• Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.
• What you need
• 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other…

Competencies an interviewer will look for

• Ownership and accountability Core
  In the posting: “Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measureme…” · “A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.” · “Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Leadership and mentoring Core
  In the posting: “Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.” · “Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.” · “Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.”
  Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
• Planning and organisation Core
  In the posting: “You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise b…” · “Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measureme…” · “Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, …”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Data and analysis Core
  In the posting: “Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segme…” · “Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.” · “Privacy: Please review our Job Applicant Privacy Policy for more information on how we handle your data.”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Stakeholder management Core
  In the posting: “Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.” · “Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.” · “Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Teamwork and collaboration Core
  In the posting: “You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise b…” · “Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that rei…”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Technical skill Supporting
  In the posting: “Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and milli…”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Adaptability and learning Supporting
  In the posting: “Flexible Time Off.”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.

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