Interview Studio

Requirements found

Marketing (nice)

What this posting asks for

Level: Manager — The title says "Manager".

Main responsibilities

• Create surface-level controls that balance customer value and advertiser value across Sponsored Products
• Drive a high-velocity experimentation program in merchandising, ranking, and relevance - with a goal of shipping experiments that deliver multi-million dolla…
• Develop a comprehensive strategy for evolving our ranking and monetization systems to better represent customer intent per ad request
• Lead system design for complex ranking and relevance systems in partnership with Machine Learning engineers, and advance improvements to core retrieval and r…
• Partner closely with engineering, design, data science, and UX research to turn ambiguous, high-stakes problems into clear hypotheses, requirements, and meas…

Competencies an interviewer will look for

• Technical skill Core
  In the posting: “You will partner with engineering, design, data science, and user research to build a virtuous flywheel between advertisers, customers and retailers;” · “Lead system design for complex ranking and relevance systems in partnership with Machine Learning engineers, and advance improvements to core retrieval and r…” · “Partner closely with engineering, design, data science, and UX research to turn ambiguous, high-stakes problems into clear hypotheses, requirements, and meas…”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Customer focus Core
  In the posting: “We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opp…” · “Sponsored Products is our anchor format, and its growth depends on how we merchandise and display products to consumers as well as the relevance, ranking, an…” · “You will partner with engineering, design, data science, and user research to build a virtuous flywheel between advertisers, customers and retailers;”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Data and analysis Core
  In the posting: “You will partner with engineering, design, data science, and user research to build a virtuous flywheel between advertisers, customers and retailers;” · “Partner closely with engineering, design, data science, and UX research to turn ambiguous, high-stakes problems into clear hypotheses, requirements, and meas…” · “Strong analytical skills and data science savvy, with a record of using data to guide product decisions and design experiments.”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Adaptability and learning Core
  In the posting: “We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opp…” · “Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying conn…” · “Learn more about our flexible approach to where we work.”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
• Stakeholder management Core
  In the posting: “Instacart Ads powers one of the industry's leading retail media ecosystems, helping brands connect with shoppers at the moment of intent on Instacart Marketp…” · “Establish yourself as a thought leader on search and how to monetize it as a surface, sharing your point of view internally and externally with partners and …” · “Critical thinking and executive presence, with the ability to present complex subject matter to senior leaders and build cross-organizational buy-in.”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Ownership and accountability Core
  In the posting: “As a Principal Product Manager on the Ad Product team, you will own the strategy for Ads Quality across the Sponsored Products franchise.” · “7-10 years of product management experience, including ownership of product lines generating $100M+ in revenue.”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Teamwork and collaboration Supporting
  In the posting: “You will partner with engineering, design, data science, and user research to build a virtuous flywheel between advertisers, customers and retailers;”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Planning and organisation Supporting
  In the posting: “Critical thinking and executive presence, with the ability to present complex subject matter to senior leaders and build cross-organizational buy-in.”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Attention to detail and quality Supporting
  In the posting: “As a Principal Product Manager on the Ad Product team, you will own the strategy for Ads Quality across the Sponsored Products franchise.”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.

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