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Practising for the listing Product Marketing Manager, Knowledge Work - Enterprise. Its requirements are filled in below. When you have an answer you like, paste it with your CV in Career Mirror to see which of the job's skills it shows.

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Product Marketing Manager, Knowledge Work - Enterprise
About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

There are close to a billion knowledge workers in the world, and only a small fraction of them have worked with AI that makes them better at what they do. In the enterprise, reaching the rest depends on the IT, security, and business leaders who decide whether to adopt AI, and the admins who decide how it's deployed, governed, and scaled across their organizations. They ask hard questions before they say yes, and this role owns how we answer them.

We're looking for a Product Marketing Manager to own positioning for Claude's core knowledge-work products (Chat, Cowork, and the broader non-coding suite) for enterprise decision makers and admins. You'll work across the areas that matter most to enterprise customers today: security and observability, workspace management and deployment controls, and pricing and packaging. You'll own the materials that help a decision maker or admin understand what's possible, roll Claude out with confidence, and make the case internally, including product launches, the website, pitch decks, battlecards, persona narratives, pricing and packaging story, and admin communications. Beyond making the case for adopting AI, you'll help the people accountable for deploying it do that safely, and show them exactly how to put it to work across their organizations.

This is an individual-contributor role for someone who loves the hands-on work of product marketing, on products with enormous, established usage and a fast launch cadence. You'll write the positioning doc, build the battlecard, and ship the persona work yourself, and you'll use Claude to keep it all current, so the teams that depend on it can trust it.

This role is for you if you've owned the full product marketing stack for a widely used enterprise product and know how to speak credibly to business, IT, and security audiences. You probably also turn your own PMM work into systems rather than one-off documents, and you want your writing to be the reason enterprise decision makers and admins say yes to rolling out and scaling Claude.

Key responsibilities

•
Define the story that earns enterprise trust. Own the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products for admins, so every deck, campaign, and piece of content makes the same case for adopting and scaling Claude.

•
Own the story for how enterprises run Claude. Lead positioning and launches across security and observability, workspace management, and the controls for managing deployments, working with Product to turn new capabilities into clear reasons to adopt and expand.

•
Give sellers the conviction to close. Build and maintain the sales enablement assets (pitch decks, battle cards, objection handling) that help GTM answer security, deployment, and pricing questions with confidence.

•
Help decision makers and admins make the call. Own the proof points, comparisons, and narratives that help decision makers, admins, and their IT and security teams evaluate Claude and justify the investment and rollout internally.

•
Make our pricing and packaging easy to understand and buy. Partner with Product, Finance, and GTM on how we present plans, pricing, and packaging for Claude Enterprise, and build the cost and value story that helps customers make the case to scale.

•
Make sure the message reaches the right person, in their language. Develop ICP and persona frameworks that cover a varied base of enterprise decision makers and admins (executive buyers, IT, security, compliance, and workspace owners) in enough detail to shape messaging and campaigns for each one.

•
Make our website answer buyers' questions. Own the website and product page messaging for Claude Enterprise, including how we present admin controls, security, governance, and plans and pricing. It's often where a buyer or admin decides whether to take a closer look.

•
Turn scattered wins into a playbook others can run. Build libraries of top enterprise deployment and admin use cases by product and by function or industry, so the best examples of successful rollouts become patterns anyone can copy.

•
Prepare admins for what's next. Partner with Product and Comms on enterprise launches so admins know what's changing, what controls they have, and what to do next, through clear admin communications, help content, and ongoing education.

•
Keep every team telling the same story. Partner closely with GTM, Marketing, and Partners so they're always working from current, consistent materials.

•
"Claudify" our own foundations. Use Claude, including Skills and automations, to build systems that keep positioning, messaging, personas, and enablement current, so you're working the way we ask our customers to work.

•
Support analyst relations. Contribute materials for the enterprise knowledge-work portfolio where they overlap with your positioning and messaging work.

Minimum qualifications

•
Have owned positioning and messaging for an established enterprise software product, with decision makers and IT, security, or admin teams as a core audience

•
Have worked on enterprise pricing and packaging, including how plans are presented, how changes are communicated, and how the value story holds up with buyers

•
Have built ICP and persona frameworks and translated research into messaging that works across websites, collateral, campaigns, and content

•
Have built sales enablement assets and worked directly with sales teams on objection handling and win/loss analysis

•
Understand how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observability, workspace management, and usage and spend controls

•
Have strong writing and storytelling skills, with the ability to make technical topics clear and adapt tone and complexity across formats like pitch decks, web copy, battlecards, and admin communications

•
Are comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team

•
Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment

•
Are well-versed in using AI, especially Claude, to inform and automate product marketing work, and have built systems that update PMM foundations and share them with the teams who depend on them

•
Have experience marketing AI or productivity software to enterprise decision makers and IT, security, or admin audiences

Preferred qualifications

•
7+ years of product marketing experience with experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software company with ownership of admin, security, platform, or pricing positioning

•
Experience marketing to customers in regulated industries (e.g., financial services, healthcare)

•
Experience building admin education or community programs

•
Experience with analyst relations processes and reports (e.g., Gartner, Forrester)

•
Experience with usage-based or consumption pricing

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:
$255,000 — $320,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

For roles performing work in California: We will consider for employment all qualified applicants, including those with arrest or conviction records or criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.

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Requirements found

Marketing (must) Writing (must) Sales (must) Compliance (must) Training (must) Recruiting

What this posting asks for

Level: Manager — The title says "Manager".

Main responsibilities

Define the story that earns enterprise trust. Own the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products for admins,…
Own the story for how enterprises run Claude. Lead positioning and launches across security and observability, workspace management, and the controls for man…
Give sellers the conviction to close. Build and maintain the sales enablement assets (pitch decks, battle cards, objection handling) that help GTM answer sec…
Help decision makers and admins make the call. Own the proof points, comparisons, and narratives that help decision makers, admins, and their IT and security…
Make our pricing and packaging easy to understand and buy. Partner with Product, Finance, and GTM on how we present plans, pricing, and packaging for Claude …
Make sure the message reaches the right person, in their language. Develop ICP and persona frameworks that cover a varied base of enterprise decision makers …
Make our website answer buyers' questions. Own the website and product page messaging for Claude Enterprise, including how we present admin controls, securit…
Turn scattered wins into a playbook others can run. Build libraries of top enterprise deployment and admin use cases by product and by function or industry, …
Prepare admins for what's next. Partner with Product and Comms on enterprise launches so admins know what's changing, what controls they have, and what to do…
Keep every team telling the same story. Partner closely with GTM, Marketing, and Partners so they're always working from current, consistent materials.

Competencies an interviewer will look for

Technical skill Core
In the posting: “We're looking for a Product Marketing Manager to own positioning for Claude's core knowledge-work products (Chat, Cowork, and the broader non-coding suite) f…” · “Have owned positioning and messaging for an established enterprise software product, with decision makers and IT, security, or admin teams as a core audience” · “Understand how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observ…”
Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
Communication Core
In the posting: “You'll own the materials that help a decision maker or admin understand what's possible, roll Claude out with confidence, and make the case internally, inclu…” · “Partner with Product and Comms on enterprise launches so admins know what's changing, what controls they have, and what to do next, through clear admin commu…” · “Have worked on enterprise pricing and packaging, including how plans are presented, how changes are communicated, and how the value story holds up with buyers”
Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
Teamwork and collaboration Core
In the posting: “Partner with Product, Finance, and GTM on how we present plans, pricing, and packaging for Claude Enterprise, and build the cost and value story that helps c…” · “Partner with Product and Comms on enterprise launches so admins know what's changing, what controls they have, and what to do next, through clear admin commu…” · “7+ years of product marketing experience with experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software…”
Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
Ownership and accountability Core
In the posting: “You'll own the materials that help a decision maker or admin understand what's possible, roll Claude out with confidence, and make the case internally, inclu…” · “Beyond making the case for adopting AI, you'll help the people accountable for deploying it do that safely, and show them exactly how to put it to work acros…” · “Own the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products for admins, so every deck, campaign, and piece of content…”
Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
Customer focus Core
In the posting: “You'll work across the areas that matter most to enterprise customers today: security and observability, workspace management and deployment controls, and pr…” · “Partner with Product, Finance, and GTM on how we present plans, pricing, and packaging for Claude Enterprise, and build the cost and value story that helps c…” · “Use Claude, including Skills and automations, to build systems that keep positioning, messaging, personas, and enablement current, so you're working the way …”
Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
Data and analysis Core
In the posting: “Support analyst relations.” · “Have built sales enablement assets and worked directly with sales teams on objection handling and win/loss analysis” · “Understand how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observ…”
Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
Adaptability and learning Core
In the posting: “Have strong writing and storytelling skills, with the ability to make technical topics clear and adapt tone and complexity across formats like pitch decks, w…” · “We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.” · “We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely…”
Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
Attention to detail and quality Core
In the posting: “Beyond making the case for adopting AI, you'll help the people accountable for deploying it do that safely, and show them exactly how to put it to work acros…” · “Develop ICP and persona frameworks that cover a varied base of enterprise decision makers and admins (executive buyers, IT, security, compliance, and workspa…” · “Understand how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observ…”
Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
Planning and organisation Core
In the posting: “In the enterprise, reaching the rest depends on the IT, security, and business leaders who decide whether to adopt AI, and the admins who decide how it's dep…” · “Beyond making the case for adopting AI, you'll help the people accountable for deploying it do that safely, and show them exactly how to put it to work acros…”
Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
Stakeholder management Core
In the posting: “Develop ICP and persona frameworks that cover a varied base of enterprise decision makers and admins (executive buyers, IT, security, compliance, and workspa…” · “Partner closely with GTM, Marketing, and Partners so they're always working from current, consistent materials.”
Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.

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Practice questions

Tell me about yourself. Dedicated step-by-step practice.
If an interviewer asks something improper How to respond to questions about age, family, origin or health.
Built from this posting (7):
Walk me through a piece of work where you used your strongest technical skill. What exactly did you do? From this posting
Tell me about a time you had to explain something complex to someone outside your field. From this posting
Describe a time you worked with another team to deliver something. What was your part? From this posting
Tell me about a task you took from start to finish without anyone asking you to. From this posting
How have you used marketing in your work? Walk me through one real example. From this posting
Tell me about a problem you solved using writing. From this posting
Tell me about a time you helped someone on your team get better at their work. From this posting
This posting reads as Finance & accounting: its questions come first.
How do you make sure your work holds up in an audit? Finance & accounting
Tell me about a time you found an error in a financial report or reconciliation. Finance & accounting
Walk me through how you build a budget or forecast. Finance & accounting
It is the last day of month-end close and a balance will not tie out. What do you do? Finance & accounting
Describe a time you explained a financial result to a manager outside finance. Finance & accounting
Tell me about an analysis that saved money or found revenue. Finance & accounting
Three urgent requests arrive during close. How do you decide the order? Finance & accounting
Describe a finance process you made faster or more reliable. Finance & accounting
Tell me about a sale or agreement you are proud of.
Describe a time you handled an upset customer or colleague.
Tell me about a time you had several deadlines at once. How did you decide what to do first?
Give an example of a mistake you caught before it caused a problem.
Tell me about a time you taught someone how to do something.
Describe a time you took the lead without being asked.
Tell me about a time you had to explain something complicated in simple terms.
Describe a process you improved.
Do you have any questions for us?
Why do you want to work here?
Why is there a gap in your employment? Difficult question
Why did you leave your last job? Difficult question
Why are you changing careers? Difficult question
What is your greatest weakness? Difficult question
What are your salary expectations? Difficult question
You seem overqualified for this role. Why do you want it? Difficult question
Improper-question practice: How old are you? / Do you have children? / Where are you from originally?
A customer is angry about a delay you did not cause. What do you do?
How do you keep track of many open customer requests?
Tell me about a time you could not give a customer what they wanted.
You find that the inventory count does not match the system. What do you do?
Tell me about a time a shipment or delivery went wrong.
How do you make sure safety rules are followed on a busy shift?
Two managers ask you to book the same room at the same time. What do you do?
How have you used spreadsheets in your work?
Tell me about a time you had to enter or check a lot of data accurately.
A prospect says your price is too high. How do you respond?
How do you keep your pipeline organised?
Tell me about a technical problem you solved on your own.
You find a bug right before a release. What do you do?
Walk me through how you would check whether a report's numbers are right.