Interview Studio

Requirements found

Compliance Marketing Sales Budgeting Negotiation Writing Recruiting (must)

What this posting asks for

Level: Lead / staff — The title says "Principal".

Main responsibilities

• Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and the metrics inspection behind them, so decisions get made, recorded and…
• Track commitments across the leadership team between their 1:1s with the VP, so those conversations are about strategy rather than status.
• Own the strategic projects that matter to Growth Marketing and have no single functional home: scope them, find the owner or be the owner, and land them.
• Hold the budget picture across the team, prepare trade offs with a recommendation, and act within the authority the VP has delegated in writing.
• Represent Growth Marketing on the VP's behalf in pipeline reviews, cross functional planning and partner conversations; carry the position in and the decisio…
• Unblock functional leaders when the VP is engaged elsewhere, or stage the issue so it takes one conversation rather than three.
• Be a thinking partner to any functional leader who wants one, offered rather than assigned.
• Partner with marketing's AI Transformation Owner so AI adoption across Growth Marketing is visible, measured and moving.
• Prepare the VP for high stakes moments: executive updates, leadership material, keynotes, customer and partner meetings, with the numbers checked and the fir…

Competencies an interviewer will look for

• Technical skill Core
  In the posting: “More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.” · “Co-create the future with us as we build technology that transforms how the world develops software.” · “Growth Marketing is the activation and delivery arm of GitLab marketing: campaigns, regional and field marketing, lifecycle and product led growth, marketing…”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Teamwork and collaboration Core
  In the posting: “Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collabo…” · “Represent Growth Marketing on the VP's behalf in pipeline reviews, cross functional planning and partner conversations;” · “Partner with marketing's AI Transformation Owner so AI adoption across Growth Marketing is visible, measured and moving.”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Ownership and accountability Core
  In the posting: “If a program connects GitLab to a customer or a buyer, it lives here, and the team is accountable for pipeline, first orders, Flex conversion and expansion, …” · “Own the strategic projects that matter to Growth Marketing and have no single functional home: scope them, find the owner or be the owner, and land them.” · “Extensive experience in B2B software marketing with senior leadership experience: you have owned a marketing function, a large program budget or a go to mark…”
  Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.
• Leadership and mentoring Core
  In the posting: “You do not manage a team.” · “The people on the leadership team are senior, experienced marketers;” · “Track commitments across the leadership team between their 1:1s with the VP, so those conversations are about strategy rather than status.”
  Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
• Customer focus Core
  In the posting: “If a program connects GitLab to a customer or a buyer, it lives here, and the team is accountable for pipeline, first orders, Flex conversion and expansion, …” · “Prepare the VP for high stakes moments: executive updates, leadership material, keynotes, customer and partner meetings, with the numbers checked and the fir…” · “The leadership team operates on a small set of shared principles: speed with quality, an ownership mindset, and customer outcomes.”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Planning and organisation Core
  In the posting: “GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital …” · “You will be effective in this role if you have led marketing yourself at a senior level, understand how a modern B2B software company makes money, are curiou…” · “Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and the metrics inspection behind them, so decisions get made, recorded and…”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Data and analysis Core
  In the posting: “Claim based on GitLab data.” · “Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and the metrics inspection behind them, so decisions get made, recorded and…” · “Growth Marketing at GitLab is one integrated engine of roughly 100 people across ten functions, led by the VP of Growth Marketing and reporting into the Chie…”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Adaptability and learning Core
  In the posting: “You will be effective in this role if you have led marketing yourself at a senior level, understand how a modern B2B software company makes money, are curiou…” · “You use AI tools daily in your own work, you have built or configured something with them, and you are curious about how they change the way a marketing orga…” · “Flexible Paid Time Off”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
• Stakeholder management Core
  In the posting: “You manage outcomes across ten functions through influence, judgment and follow through, and you are trusted to speak for Growth Marketing in rooms the VP ca…” · “The people on the leadership team are senior, experienced marketers;” · “You will be effective in this role if you have led marketing yourself at a senior level, understand how a modern B2B software company makes money, are curiou…”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
• Communication Core
  In the posting: “Business fluency: you read a P&L, a pipeline report and a budget model comfortably, you understand consumption and subscription business models, and you can …” · “Executive communication: concise writing, clear verbal briefs, comfort presenting to and being questioned by VPs and C level leaders, and the judgment to kno…”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Attention to detail and quality Core
  In the posting: “GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital …” · “The leadership team operates on a small set of shared principles: speed with quality, an ownership mindset, and customer outcomes.”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
• Problem solving Supporting
  In the posting: “Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collabo…”
  Show it by: Describes a real problem, the options considered and the one chosen; Shows how the cause was found, not just the fix.

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