Interview Studio

Requirements found

Marketing (must) Sales (must) Budgeting (nice) Training (must) Recruiting

What this posting asks for

Level: Lead / staff — The title says "Lead".

Main responsibilities

• Own startups co-marketing, including deciding which startups and moments are worth investing in
• Be a marketing partner to founders and CEOs on channels and joint messaging, and advise companies without built-out marketing teams on storytelling and growth
• Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them
• Work with account teams on the market development funds (MDF) in startup contracts, and own how those funds are deployed
• Build programs that bring co-marketing to hundreds of startups, beyond our top accounts
• Set the bar for startup storytelling and find creative ways to amplify those stories, from case studies and founder films to content on how startups use Claude
• Find opportunities to bring startups into Anthropic's launches and campaigns
• Work with Startup Partnerships and Segment Marketing on the Claude Startups program and our relationships with VCs and accelerators
• Build a feedback loop that shares what founders care about with Anthropic's leadership and GTM teams
• Lead and develop a team of startups customer marketers

Competencies an interviewer will look for

• Teamwork and collaboration Core
  In the posting: “You'll work closely with our Startups account teams to decide where co-marketing will create real value for both the startup and Anthropic.” · “This role is deeply cross-functional.” · “Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Leadership and mentoring Core
  In the posting: “You'll work with Startups Sales leadership, Startup Partnerships, Segment Marketing, Field Marketing, Partner Marketing, Product Marketing, Brand, Comms, and…” · “You'll set direction with senior leaders here and at our customers, and lead a team of startups customer marketers while staying hands-on in the work yourself.” · “Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them”
  Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
• Customer focus Core
  In the posting: “We're hiring a Customer Marketing, Startups Lead to own our strategy for how Anthropic shows up in market with the startups building on Claude, from early-st…” · “You'll set direction with senior leaders here and at our customers, and lead a team of startups customer marketers while staying hands-on in the work yourself.” · “Lead and develop a team of startups customer marketers”
  Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
• Communication Core
  In the posting: “If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.” · “As such, we greatly value communication skills.”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Planning and organisation Core
  In the posting: “For the startups we prioritize together, you'll work directly with founders and their teams as a marketing partner on channels and the joint messages we take…” · “Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Adaptability and learning Core
  In the posting: “Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York offices at least 2 days a week, though we enco…” · “We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely…”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
• Attention to detail and quality Core
  In the posting: “Your safety matters to us.” · “This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, S…”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
• Stakeholder management Supporting
  In the posting: “Can influence teams you don't own, and are comfortable presenting to executives”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.

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