Interview Studio

Requirements found

Marketing (must) Budgeting

What this posting asks for

Level: Mid level — The posting asks for 2+ years of experience.

Main responsibilities

• Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
• Manage variable budgets to maximize scale while hitting ROAS targets, leaning in when performance beats target and pulling back when it doesn't
• Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
• Run our dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates to keep thousands of live events served accurately
• Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
• Contribute to incrementality and conversion lift studies with our Analytics team, helping design holdouts, interpret reads, and translate results into how we…
• Partner with our Creative team on briefs and creative testing, and close the loop with performance results
• Work with Engineering on the internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
• Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs
• What you have

Competencies an interviewer will look for

• Data and analysis Core
  In the posting: “As an Analyst on the Paid Social and Programmatic team, you'll play an integral role in growing a channel that spends eight figures annually across Meta, Tik…” · “You'll develop growth marketing strategies alongside designers, data scientists and engineers, then prove the value of those strategies through rigorous, hyp…” · “An analytical, data-driven background with a proven ability to pull insight and narrative out of large datasets”
  Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
• Attention to detail and quality Core
  In the posting: “Run our dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates to keep thousands of live events served accurately” · “Design and execute experiments and A/B tests across targeting, creative, copy and landing pages” · “Partner with our Creative team on briefs and creative testing, and close the loop with performance results”
  Show it by: Gives an example of an error caught before it caused harm; Names the check or standard they used.
• Planning and organisation Core
  In the posting: “Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs” · “Strong project and time management skills, so you can hold many campaigns and requests at once without dropping them”
  Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
• Adaptability and learning Core
  In the posting: “Curiosity about measurement.” · “Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely”
  Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
• Technical skill Supporting
  In the posting: “Work with Engineering on the internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short”
  Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
• Communication Supporting
  In the posting: “Strong verbal and written communication.”
  Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
• Teamwork and collaboration Supporting
  In the posting: “Partner with our Creative team on briefs and creative testing, and close the loop with performance results”
  Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
• Stakeholder management Supporting
  In the posting: “Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs”
  Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.

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