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Practising for the listing Director, GLP-1 & Cardiometabolic Product Marketing. Its requirements are filled in below. When you have an answer you like, paste it with your CV in Career Mirror to see which of the job's skills it shows.

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Director, GLP-1 & Cardiometabolic Product Marketing
Omada Health is on a mission to bend the curve of chronic disease.

Job overview:

Omada Health is looking for an experienced product marketing leader to help us win in GLP-1 and cardiometabolic health. This role supports our new program development marketing, including GLP-1 solutions, with an emphasis on differentiated positioning, commercial execution, and bringing new offerings to market. This is a hands-on player-coach role with one direct report. Your primary focus will be leading strategy and personally delivering high-impact work, complemented by focused coaching and development of a product marketer.

You will be a strategic partner to commercial, product, and clinical leadership, translating buyer needs, competitive dynamics, and field insights into a clear, compelling reason to choose Omada. You will own product messaging, go-to-market strategy, and support sales enablement, helping our teams connect the right offering and value story to each buyer’s priorities. Your highest priorities will be buyer and offer clarity through developing positioning and value stories by segment and asset development with a fast market-to-field feedback loop that increases selling effectiveness.

At the center of this role is a continuous feedback loop between the field and our value story. You will work closely with sales, consultant relations, and other channel and customer-facing teams to understand what resonates and why we win or lose. You will turn those insights into stronger messaging, more effective sales tools, and recommendations that inform product and commercial strategy, then bring those improvements back to the field and assess what works.

About you:

• Relevant experience: 10+ years of experience in B2B marketing, including 5+ years in healthcare and life sciences. Experience in virtual care, digital health, health plans, PBMs, or pharma is preferred.

• Commercial judgment: A track record of shaping product marketing strategies that help sales teams compete and win in complex, multi-stakeholder buying processes. You understand how employers, health plans, PBMs, and benefits consultants evaluate clinical and economic value.

• Product marketing craft: Demonstrated strength in buyer research, competitive intelligence, positioning, messaging, go-to-market planning, product launches, and sales enablement.

• Strategic and hands-on execution: You can set a clear direction and personally build the presentation, business case narrative, competitive response, or launch messaging needed to move the work forward. You've done this on a lean team, delivering field-ready work in weeks, not quarters.

• Field partnership: Experience working directly with sales and customer-facing teams to turn deal-level feedback into actionable insights, stronger value stories, and repeatable approaches to selling.

• Compelling storytelling: The ability to translate complex clinical, product, and economic information into clear, credible content tailored to different buyers and stakeholders.

• Cross-functional leadership: The ability to influence decisions, facilitate productive feedback, and align teams across commercial, product, clinical, and marketing without relying on formal authority.

• People development: Experience directly managing and developing marketing talent, with a willingness to balance coaching one direct report with substantial individual contribution.

• Measurement: Experience defining KPIs and using qualitative and quantitative feedback to assess buyer understanding, field readiness, competitive conversion, and adoption, rather than simply counting materials produced.

• Education: Bachelor’s degree in a related field.

Your impact:

You will help turn Omada’s GLP-1 and cardiometabolic strategy into a differentiated commercial story that drives selling effectiveness. Success means buyers understand our value, the field is equipped to win the right opportunities, and eligible members receive a clear, consistent explanation of the care available to them.

Market sensing that drives action:

• Run a regular win/loss forum that incorporates competitive feedback.

• Facilitate a fast feedback loop across Sales, Consultant Relations, channel teams, Product Marketing, and Strategy. Translate signals into clear recommendations about what has changed and what we should do differently, not simply market updates.

• Partner with Product and Clinical to translate programs and analysis into messaging implications.

• Close the loop by bringing updated messaging and tools back to the field, pilot in select deals, and using the results to guide further improvements.

Buyer segmentation and differentiated positioning:

• Set annual product marketing priorities for how Omada wins in GLP-1 and cardiometabolic health: who we target, which problems we solve, and why buyers should choose us over alternatives.

• Work through a broader B2B and Brand Marketing organization to drive awareness of your program segments and strategy

• Develop distinct value stories for employers covering GLP-1s and those not covering them, and for buyers prioritizing cost management versus population health. Support segment adaptation for consultant and payers.

• Maintain one coherent Omada portfolio narrative, with differentiated reasons to buy across audiences, offerings, and channels.

• Partner with Clinical and Thought Leadership to translate evidence into relevant proof points and identify evidence gaps that matter to purchasing decisions.

Offer clarity and the buyer business case:

• Turn capabilities into understandable, purchasable offers that clearly explain what is included, who qualifies, how access works, who pays, and what value is supported by evidence.

• Co-develop packaging and pricing recommendations, comparison and business-case tools, and guarantee messaging with Product, Finance, Strategy, and commercial partners.

• Ensure clinical and economic claims are clear and credible, explicitly distinguishing observed results from modeled savings and explaining relevant assumptions and limitations.

Sales and channel effectiveness:

• Personally build and refine the narrative, pitch decks, discovery guides, competitive responses, proof points, and support business-case tools that help the field sell effectively.

• Partner with sales leaders on priority opportunities, tailoring the value story and addressing clinical, operational, and economic objections. Turn successful approaches into repeatable tools and practices.

• Equip consultants, PBMs, and other channel partners with a compelling reason and a practical way to sell Omada, including channel-specific messaging, use cases, and materials that fit their selling process.

• Partner with Customer Effectiveness on practical training, and test messaging and tools in real buyer conversations rather than treating delivery of an asset as the finish line.

Launch readiness and continuous adaptation:

• Support commercial readiness for new GLP-1 and cardiometabolic offerings, not just announcement day, aligning the offer, messaging, evidence, training, channel materials, and member communications.

• Lead product marketing’s launch planning and post-launch optimization, with clear cross-functional responsibilities and feedback from early selling and member experiences.

• Keep messaging and tools current as capabilities, evidence, and market conditions change.

Lead as a player-coach:

• Manage and develop one product marketer, setting clear priorities, providing regular feedback, and supporting growth.

• Maintain direct ownership of strategic initiatives and core deliverables, modeling strong product marketing craft and close partnership with the field.

Benefits:

• Competitive salary with generous annual cash bonus

• Equity grants

• Employee stock purchasing plan (ESPP)

• Remote first work from home culture

• Flexible Time Off to help you rest, recharge, and connect with loved ones

• Generous parental leave

• Health, dental, and vision insurance (and above market employer contributions)

• 401k retirement savings plan

• Lifestyle Spending Account (LSA)

• Mental Health Support Solutions

• ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

• Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.

• Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.

• Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.

• Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.

• Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.

• Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada Health (Nasdaq: OMDA) is reverse engineering the way healthcare is delivered in America, putting the space between doctor visits–where health is won or lost–at the center of care. Today's healthcare system poorly serves chronic conditions that require ongoing support outside of the exam room, like obesity, diabetes, hypertension, cholesterol, and musculoskeletal conditions. Omada’s virtual-first model combines human-led care teams, connected devices, and AI-enabled technology to deliver personalized care at scale, including support for GLP-1 therapy. Omada has served more than two million members since launch across 2,000+ employers, health plans, pharmacy benefit managers, and health systems. Learn more at omadahealth.com.

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Below is a summary of salary ranges, by geographic zone, for this role*. These ranges represent a good faith estimate of the minimum and maximum base salary for the position in that zone at the time of posting. Please refer to this resource for detail on zone designations.

Zone 1: $194,120 - $242,650

Zone 2: $185,680 - $232,100

Zone 3: $168,800 - $211,000

Please note that zones may be updated as market data changes but we will honor the range applicable to your zone (which is determined by your location) as of your application date.

*The actual offer, including the compensation package, will be within the posted range for the relevant zone and will be determined based on multiple factors, such as the candidate's skills and experience, and other business considerations such as internal equity.

Please click here for more information on our Candidate Privacy Notice.

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Requirements found

Marketing Sales Training

What this posting asks for

Level: Manager — The title says "Director".

Main responsibilities

Partner with Product and Clinical to translate programs and analysis into messaging implications.
Work through a broader B2B and Brand Marketing organization to drive awareness of your program segments and strategy
Develop distinct value stories for employers covering GLP-1s and those not covering them, and for buyers prioritizing cost management versus population health.
Support segment adaptation for consultant and payers.
Maintain one coherent Omada portfolio narrative, with differentiated reasons to buy across audiences, offerings, and channels.
Partner with Clinical and Thought Leadership to translate evidence into relevant proof points and identify evidence gaps that matter to purchasing decisions.
Ensure clinical and economic claims are clear and credible, explicitly distinguishing observed results from modeled savings and explaining relevant assumptio…
Partner with sales leaders on priority opportunities, tailoring the value story and addressing clinical, operational, and economic objections.
Partner with Customer Effectiveness on practical training, and test messaging and tools in real buyer conversations rather than treating delivery of an asset…
Support commercial readiness for new GLP-1 and cardiometabolic offerings, not just announcement day, aligning the offer, messaging, evidence, training, chann…

Competencies an interviewer will look for

Communication Core
In the posting: “Strategic and hands-on execution: You can set a clear direction and personally build the presentation, business case narrative, competitive response, or laun…” · “Turn capabilities into understandable, purchasable offers that clearly explain what is included, who qualifies, how access works, who pays, and what value is…” · “Support commercial readiness for new GLP-1 and cardiometabolic offerings, not just announcement day, aligning the offer, messaging, evidence, training, chann…”
Show it by: Adapts the message to the listener; Gives an example of explaining something clearly in writing or speech.
Teamwork and collaboration Core
In the posting: “You will work closely with sales, consultant relations, and other channel and customer-facing teams to understand what resonates and why we win or lose.” · “Cross-functional leadership: The ability to influence decisions, facilitate productive feedback, and align teams across commercial, product, clinical, and ma…” · “Partner with Product and Clinical to translate programs and analysis into messaging implications.”
Show it by: Says what they did inside a team, not only what 'we' did; Shows how a disagreement was handled.
Leadership and mentoring Core
In the posting: “This is a hands-on player-coach role with one direct report.” · “Your primary focus will be leading strategy and personally delivering high-impact work, complemented by focused coaching and development of a product marketer.” · “You will be a strategic partner to commercial, product, and clinical leadership, translating buyer needs, competitive dynamics, and field insights into a cle…”
Show it by: Describes setting direction or a standard others followed; Names someone they coached and what changed for them.
Customer focus Core
In the posting: “You will work closely with sales, consultant relations, and other channel and customer-facing teams to understand what resonates and why we win or lose.” · “Field partnership: Experience working directly with sales and customer-facing teams to turn deal-level feedback into actionable insights, stronger value stor…” · “Partner with Customer Effectiveness on practical training, and test messaging and tools in real buyer conversations rather than treating delivery of an asset…”
Show it by: Puts the customer's need in their own words; Shows a result for the customer, not only for the company.
Planning and organisation Core
In the posting: “You will own product messaging, go-to-market strategy, and support sales enablement, helping our teams connect the right offering and value story to each buy…” · “Your highest priorities will be buyer and offer clarity through developing positioning and value stories by segment and asset development with a fast market-…” · “Product marketing craft: Demonstrated strength in buyer research, competitive intelligence, positioning, messaging, go-to-market planning, product launches, …”
Show it by: Shows how priorities were set when everything was urgent; Mentions deadlines met and how.
Data and analysis Core
In the posting: “You will be a strategic partner to commercial, product, and clinical leadership, translating buyer needs, competitive dynamics, and field insights into a cle…” · “You will turn those insights into stronger messaging, more effective sales tools, and recommendations that inform product and commercial strategy, then bring…” · “Field partnership: Experience working directly with sales and customer-facing teams to turn deal-level feedback into actionable insights, stronger value stor…”
Show it by: Uses a number to describe the situation or the result; Explains what the data showed and what was done with it.
Adaptability and learning Core
In the posting: “Support segment adaptation for consultant and payers.” · “Launch readiness and continuous adaptation:” · “Flexible Time Off to help you rest, recharge, and connect with loved ones”
Show it by: Describes learning something new quickly and using it; Shows a change of plan and how they adjusted.
Stakeholder management Core
In the posting: “Commercial judgment: A track record of shaping product marketing strategies that help sales teams compete and win in complex, multi-stakeholder buying proces…” · “Compelling storytelling: The ability to translate complex clinical, product, and economic information into clear, credible content tailored to different buye…” · “Cross-functional leadership: The ability to influence decisions, facilitate productive feedback, and align teams across commercial, product, clinical, and ma…”
Show it by: Shows how they aligned people with different goals; Explains how they handled a 'no' from someone senior.
Problem solving Core
In the posting: “Set annual product marketing priorities for how Omada wins in GLP-1 and cardiometabolic health: who we target, which problems we solve, and why buyers should…” · “We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.”
Show it by: Describes a real problem, the options considered and the one chosen; Shows how the cause was found, not just the fix.
Technical skill Supporting
In the posting: “About Omada Health: Omada Health (Nasdaq: OMDA) is reverse engineering the way healthcare is delivered in America, putting the space between doctor visits–wh…”
Show it by: Names the tools, languages or systems used and how; Explains a technical choice and its trade-off.
Ownership and accountability Supporting
In the posting: “Maintain direct ownership of strategic initiatives and core deliverables, modeling strong product marketing craft and close partnership with the field.”
Show it by: Takes a task from start to finish without being chased; Owns a mistake and what was changed after it.

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Practice questions

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Built from this posting (8):
Tell me about a time you had to explain something complex to someone outside your field. From this posting
Describe a time you worked with another team to deliver something. What was your part? From this posting
Tell me about a time you helped someone on your team get better at their work. From this posting
Describe a time you went out of your way to solve a customer's problem. From this posting
How have you used marketing in your work? Walk me through one real example. From this posting
Tell me about a problem you solved using sales. From this posting
Walk me through a piece of work where you used your strongest technical skill. What exactly did you do? From this posting
Tell me about a task you took from start to finish without anyone asking you to. From this posting
This posting reads as Finance & accounting: its questions come first.
Tell me about a time you found an error in a financial report or reconciliation. Finance & accounting
Walk me through how you build a budget or forecast. Finance & accounting
It is the last day of month-end close and a balance will not tie out. What do you do? Finance & accounting
Describe a time you explained a financial result to a manager outside finance. Finance & accounting
How do you make sure your work holds up in an audit? Finance & accounting
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Describe a finance process you made faster or more reliable. Finance & accounting
Tell me about a sale or agreement you are proud of.
Describe a time you handled an upset customer or colleague.
Tell me about a time you had several deadlines at once. How did you decide what to do first?
Give an example of a mistake you caught before it caused a problem.
Tell me about a time you taught someone how to do something.
Describe a time you took the lead without being asked.
Tell me about a time you had to explain something complicated in simple terms.
Describe a process you improved.
Do you have any questions for us?
Why do you want to work here?
Why is there a gap in your employment? Difficult question
Why did you leave your last job? Difficult question
Why are you changing careers? Difficult question
What is your greatest weakness? Difficult question
What are your salary expectations? Difficult question
You seem overqualified for this role. Why do you want it? Difficult question
Improper-question practice: How old are you? / Do you have children? / Where are you from originally?
A customer is angry about a delay you did not cause. What do you do?
How do you keep track of many open customer requests?
Tell me about a time you could not give a customer what they wanted.
You find that the inventory count does not match the system. What do you do?
Tell me about a time a shipment or delivery went wrong.
How do you make sure safety rules are followed on a busy shift?
Two managers ask you to book the same room at the same time. What do you do?
How have you used spreadsheets in your work?
Tell me about a time you had to enter or check a lot of data accurately.
A prospect says your price is too high. How do you respond?
How do you keep your pipeline organised?
Tell me about a technical problem you solved on your own.
You find a bug right before a release. What do you do?
Walk me through how you would check whether a report's numbers are right.