Job brief: Growth Marketing Manager, Reactivations & Referrals

What JoRoute checked · Checked by JoRoute

• Listed on HelloFresh's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-13 (today); last confirmed on the board 2026-11-13.
• The apply link opens careers.hellofresh.com, the address HelloFresh's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $105,000 to $140,000 a year
• Job type: Not stated
• Where: New York, NY, United States
• Posted: 2026-11-12

What the job asks · Employer's own words, not checked

Level: Manager. The title says "Manager".

Must have

• Experience: 4+ years in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success leveraging a growth marketing engine (e.g., performance, r…
• Tuition reimbursement for continuing education (upon 2 years of service)

Conditions

• THIS ROLE IS HYBRID TO THE HELLOFRESH CORPORATE OFFICE IN NEW YORK CITY, NY

Main duties

• Co-drive Reactivations and RAF performance management: Partner with the Global liaison to analyze and distill complex business insights into a clear picture …
• Own the business review narratives: Write the WBR, MBR, and QBR narratives for Reactivations and RAF, turning performance data into a clear story of what hap…
• Uncover opportunity by segment and recency: Pursue deeper analytical exercises to find where value is hiding, and escalate them to Data Analytics with a clea…
• Optimize targeting for value generation: Deeply analyze campaign performance to recommend and implement optimizations to our targeting criteria, ensuring cam…
• Serve as the local brand advocate: Act as the voice of Factor US, socializing the CMO’s local marketing strategy to global channel experts and translating hi…

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs in New York, NY: $212k a year (98 listings, 21 employers). This listing is 42% lower.
• Across HelloFresh's 120 open listings, 31% of those with a posting date were first posted more than 60 days ago. How HelloFresh hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

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