Job brief: Senior Lifecycle Marketing Manager

What JoRoute checked · Checked by JoRoute

• Listed on CookUnity's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (3 days ago); last confirmed on the board 2026-11-06.
• The apply link opens careers.cookunity.com, the address CookUnity's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $145,000 to $154,000 a year
• Job type: Not stated
• Where: New York, New York, United States · New York
• Posted: 2026-10-06

What the job asks · Employer's own words, not checked

Level: Manager. The title says "Manager".

Must have

• Relevant depth. 6+ years in lifecycle marketing, CRM, or retention for consumer businesses, with meaningful experience in a subscription or marketplace model and scaled customer a…
• 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

Conditions

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizen…

Main duties

• Lifecycle strategy and priorities. Build a quarterly roadmap grounded in subscriber needs, cohort performance, and commercial opportunity. Prioritize initiat…
• Retention and customer value. Set goals with Growth leadership and Data for churn, order frequency, and LTV. Connect lifecycle performance to incremental rev…
• Customer and journey strategy. Shape segmentation and personalization using lifecycle stage, ordering patterns, engagement, and churn signals. Define how ema…
• Experimentation and offer strategy. Own a hypothesis-led learning agenda across messaging, journeys, offers, and contact frequency. Partner with Data on hold…
• Cross-functional direction. Partner with Product, Data, Portfolio, Brand, and Engineering to address subscriber friction and unlock growth opportunities. Wri…

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs in New York, NY: $188k a year (103 listings, 22 employers). This listing is 21% lower.
• Across CookUnity's 131 open listings, 79% of those with a posting date were first posted more than 60 days ago. How CookUnity hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Which of the listed places is this role based in?
2. What are the interview steps, and when should I expect to hear back?

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Next steps

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