Job brief: Video Strategist

What JoRoute checked · Checked by JoRoute

• Listed on Figma's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (3 days ago); last confirmed on the board 2026-11-07.
• The apply link opens boards.greenhouse.io, the address Figma's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $153,000 to $269,000 a year
• Job type: Not stated
• Where: San Francisco, CA • New York, NY • United States · Canada · US
• Posted: 2026-09-24

What the job asks · Employer's own words, not checked

Level: Senior. The posting asks for 10+ years of experience.

Must have

• 10+ years across video, brand storytelling, editorial, content strategy, or production leadership, including several years leading a video function or team
• While it’s not required, it’s an added plus if you also have:
• Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minim…
• Additionally, if hired you will be required to attend in person onboarding.

Main duties

• Own the format architecture and the prioritization framework that decides what we make and what we pass on
• Build franchises: Create and run a portfolio of recurring video programs that compound audience over time, alongside the campaign and launch work.
• Own the development pipeline for new formats and the call to renew, evolve, or retire a series
• Build the engine: Decide what we produce in-house, what goes to agencies and directors, and what we source from creators, with the economics behind each.
• Own the video budget and vendor relationships, and build the standards we are missing today around briefing, review, rights, and asset reuse

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Across Figma's 102 open listings, 48% of those with a posting date were first posted more than 60 days ago. How Figma hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Which of the listed places is this role based in?
2. What are the interview steps, and when should I expect to hear back?

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Next steps

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