Job brief: Principal Creative, Growth Production

What JoRoute checked · Checked by JoRoute

• Listed on Instacart's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-11 (today); last confirmed on the board 2026-11-11.
• The apply link opens instacart.careers, the address Instacart's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $201,000 to $212,000 a year
• Job type: Not stated
• Where: Remote · United States - Remote · Remote - United States
• Posted: 2026-11-10

What the job asks · Employer's own words, not checked

Level: Lead / staff. The title says "Principal".

Must have

• 13+ years of end-to-end creative production experience delivering multi-channel campaigns (video, photo, social, digital) at an agency or in-house, with range across formats beyon…
• Offers may vary based on many factors, such as candidate experience and skills required for the role.

Conditions

• Flex into high-profile commercial and cultural projects as business needs shift.
• Proficiency with Google Workspace, Airtable or Asana, Frame.io, and basic Adobe Creative Cloud for review and markup. Ability to travel up to 25% for shoots.

Main duties

• Own end-to-end production for growth and DR creative across video, photo, social, design, and AI-scalable formats, from brief through final delivery and plat…
• Plan and produce for performance.
• Build modular shoots and asset systems that yield many cutdowns, hooks, and variants per production day, and work with Growth and Marketing partners to turn …
• Manage AICP-style bidding, cost tracking, and reconciliations to deliver on time and within budget.
• Build and maintain the creative operational systems for the growth team: intake and briefing, production calendars, asset naming and versioning, review and a…

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs across the U.S.: $181k a year (236 listings, 45 employers). This listing is 14% higher.
• Across Instacart's 25 open listings, 12% of those with a posting date were first posted more than 60 days ago. How Instacart hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Is the role fully remote, and from which states can I work?
2. What are the interview steps, and when should I expect to hear back?

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Next steps

Apply on the employer's page Full listingDoes my CV fit?Practise the interviewShould I apply?

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