Job brief: Growth Marketing Manager, Lifecycle

What JoRoute checked · Checked by JoRoute

• Listed on Lyft's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (3 days ago); last confirmed on the board 2026-11-07.
• The apply link opens app.careerpuck.com, the address Lyft's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: Not published
• Job type: Not stated
• Where: Seattle, WA · New York Office · San Francisco Office +1
• Posted: 2026-11-04

Washington requires many employers to include pay in job postings; whether that covers this job depends on the law's rules.

What the job asks · Employer's own words, not checked

Level: Manager. The title says "Manager".

Must have

• 6+ years in growth marketing.
• Strong SQL skills required — you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.
• Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role.

Conditions

• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• Lyft highly values having employees working in-office to foster a collaborative work environment and company culture.
• This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays.
• Your recruiter can share more information about the various in-office perks Lyft offers.

Main duties

• Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers cl…
• Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
• Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
• Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs in Seattle, WA: $276k a year (6 listings, 3 employers). This listing does not publish pay to compare.
• Across Lyft's 92 open listings, 27% of those with a posting date were first posted more than 60 days ago. How Lyft hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• The pay an offer would carry.

Ask before you apply

1. What is the pay range for this role? (Washington requires many employers to post it.)
2. Which of the listed places is this role based in?
3. What are the interview steps, and when should I expect to hear back?

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Next steps

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