Job brief: Senior/Principal Product Designer, Public Transit Operations (Multiple Roles)

What JoRoute checked · Checked by JoRoute

• Listed on Via's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (2 days ago); last confirmed on the board 2026-11-06.
• The apply link opens job-boards.greenhouse.io, the address Via's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $175,000 to $230,000 a year
• Job type: Not stated
• Where: New York City
• Posted: 2026-10-29

What the job asks · Employer's own words, not checked

Level: Lead / staff. The title says "Principal".

Must have

• 7+ years in digital product design, with a portfolio showing concept-to-launch leadership on complex products.
• A degree in Design, HCI, or a related field, or equivalent practical experience.

Main duties

• Lead the redesign of our dispatch and booking platform, unifying the experience across on-demand, paratransit, school bus, and fixed-line service.
• Make every workflow insights-first, so data surfaces the right decision at the right moment instead of sitting in a report.
• Design for the full cast of people who make transit work: eligibility managers, call center agents, dispatchers, riders, caregivers, and students, each with …
• Design around rider eligibility, special conditions, and disability aids so every trip is dignified and easy, especially for riders with the fewest alternati…
• Drive how our design team works with AI, from synthesizing research and exploring concepts to building rapid prototypes and production-ready code.

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Across Via's 137 open listings, 53% of those with a posting date were first posted more than 60 days ago. How Via hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

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