Job brief: Principal, Customer Storytelling & Advocacy

What JoRoute checked · Checked by JoRoute

• Listed on Cloudflare's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-06 (2 days ago); last confirmed on the board 2026-11-07.
• The apply link opens boards.greenhouse.io, the address Cloudflare's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $221,000 to $304,000 a year
• Job type: Not stated
• Where: Hybrid · Austin, TX · London, United Kingdom +1
• Posted: 2026-11-06

What the job asks · Employer's own words, not checked

Level: Lead / staff. The title says "Principal".

Must have

• 10-15 years of experience in one or more of the following: Developer Relations, Product Marketing, Customer Marketing, Journalism, or Video Production.
• Bachelor's degree or equivalent experience.
• export laws without sponsorship for an export license.

Conditions

• Global Travel Medical Insurance
• All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity,…

Main duties

• Lead a few big moments each year: Own a few major storytelling projects a year, such as a film, a campaign, or a customer segment in a Cloudflare Connect key…
• Work across teams to get stories approved: Source stories with Sales and Product, and work with Marketing, Communications, and Legal to get approvals.
• Track results: Decide how we measure story impact (sales usage, pipeline influence, reach, advocate engagement) and use the numbers to choose what to make next.

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Across Cloudflare's 262 open listings, 41% of those with a posting date were first posted more than 60 days ago. How Cloudflare hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Which of the listed places is this role based in?
2. What are the interview steps, and when should I expect to hear back?

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Next steps

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