Job brief: Performance Marketing Principal

What JoRoute checked · Checked by JoRoute

• Listed on Via's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (3 days ago); last confirmed on the board 2026-11-07.
• The apply link opens job-boards.greenhouse.io, the address Via's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $125,000 to $160,000 a year
• Job type: Not stated
• Where: New York, New York · New York City
• Posted: 2026-07-29 · over 60 days ago

What the job asks · Employer's own words, not checked

Level: Lead / staff. The title says "Principal".

Must have

• Minimum of 6+ years of experience with significant experience managing and optimizing marketing budgets

Main duties

• Own and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC
• Build and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative …
• Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks
• Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar…
• Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs in New York, NY: $188k a year (107 listings, 22 employers). This listing is 24% lower.
• Across Via's 136 open listings, 53% of those with a posting date were first posted more than 60 days ago. How Via hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Is this role still open, and when do you hope to fill it?
2. Which of the listed places is this role based in?
3. What are the interview steps, and when should I expect to hear back?

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Next steps

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