Job brief: Partnerships Associate Principal

What JoRoute checked · Checked by JoRoute

• Listed on Via's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (5 days ago); last confirmed on the board 2026-11-08.
• The apply link opens job-boards.greenhouse.io, the address Via's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: Not published
• Job type: Not stated
• Where: New York, NY · New York City
• Posted: 2026-10-29

New York requires many employers to include pay in job postings; whether that covers this job depends on the law's rules.

What the job asks · Employer's own words, not checked

Level: Lead / staff. The title says "Principal".

Must have

• Requirements: Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field.

Main duties

• Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competiti…
• Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and di…
• Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and…
• Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procur…
• Develop Via Student Transit marketing materials, leveraging technical and emotional messaging.

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Across Via's 136 open listings, 54% of those with a posting date were first posted more than 60 days ago. How Via hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• The pay an offer would carry.

Ask before you apply

1. What is the pay range for this role? (New York requires many employers to post it.)
2. Which of the listed places is this role based in?
3. What are the interview steps, and when should I expect to hear back?

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Next steps

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