Job brief: Product Marketing Lead, Business Insurance

What JoRoute checked · Checked by JoRoute

• Listed on Gusto's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-07 (today); last confirmed on the board 2026-11-07.
• The apply link opens job-boards.greenhouse.io, the address Gusto's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $153,000 to $221,000 a year
• Job type: Not stated
• Where: Atlanta, GA - Hybrid; Denver, CO - Hybrid; New York, NY - Hybrid; San Francisco, CA - Hybrid · Denver, CO - Hybrid
• Posted: 2026-11-06

What the job asks · Employer's own words, not checked

Level: Lead / staff. The title says "Lead".

Must have

• We’re moving from a referral model to a Gusto-run agency with a digital buying experience, more carrier options, and a licensed sales team.
• 8+ years of experience in marketing or product management and 3+ in product marketing
• When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid emplo…

Conditions

• Gusto has physical office spaces in Denver, San Francisco, and New York City.
• The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
• Reliable, consistent presence: We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your …
• We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditio…

Main duties

• Architect & Execute GTM Strategy
• Lead go-to-market strategy and execution for business insurance, partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and G…
• Drive Cross-Functional Alignment & Accountability
• Work across Product, Sales, Marketing, Data Science, and Finance to agree on shared goals and coordinate execution.
• Build new ways of working by building net-new processes/systems that didn’t exist prior.

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs across the U.S.: $180k a year (267 listings, 52 employers). This listing pays about the same.
• Across Gusto's 78 open listings, 42% of those with a posting date were first posted more than 60 days ago. How Gusto hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Which of the listed places is this role based in?
2. What are the interview steps, and when should I expect to hear back?

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Next steps

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