Job brief: Senior Lifecycle Marketing Manager

What JoRoute checked · Checked by JoRoute

• Listed on GitLab's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-11 (today); last confirmed on the board 2026-11-11.
• The apply link opens job-boards.greenhouse.io, the address GitLab's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $115,200 to $194,400 a year
• Job type: Not stated
• Where: Remote · Remote, Canada; Remote, United States · North America
• Posted: 2026-11-10

What the job asks · Employer's own words, not checked

Level: Manager. The title says "Manager".

Must have

• Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license.
• many successful candidates do not meet every single requirement.

Main duties

• Build and optimize automated nurture journeys and triggered emails, using segmentation and personalization to match each audience.
• Own programs from intake and planning through messaging, audience requirements, testing, QA, launch, and performance reviews.
• Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars, and create targeted programs for priority accounts, industries, and competiti…
• Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences, timing, messaging, and sales handoffs.
• Track performance against progression, MQL conversion, and pipeline, and run tests to improve results.

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs across the U.S.: $181k a year (236 listings, 45 employers). This listing is 14% lower.
• Across GitLab's 50 open listings, 6% of those with a posting date were first posted more than 60 days ago. How GitLab hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Is the role fully remote, and from which states can I work?
2. What are the interview steps, and when should I expect to hear back?

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Next steps

Apply on the employer's page Full listingDoes my CV fit?Practise the interviewShould I apply?

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