Job brief: Senior Product Manager, Instacart Business - Growth

What JoRoute checked · Checked by JoRoute

• Listed on Instacart's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-11 (today); last confirmed on the board 2026-11-11.
• The apply link opens instacart.careers, the address Instacart's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: CAD 165,000 to CAD 174,000 a year
• Job type: Not stated
• Where: Remote · Canada - Remote (ON, AB, BC, or NS Only) · Remote - United States
• Posted: 2026-11-10

What the job asks · Employer's own words, not checked

Level: Manager. The title says "Manager".

Must have

• 5+ years of product management experience, including ownership of a growth area with measurable, durable results in acquisition, activation, retention, or lifecycle.
• Offers may vary based on many factors, such as candidate experience and skills required for the role.

Main duties

• Own the business customer funnel. This covers acquisition, activation, habit formation, retention, and winback across SMB, mid-market, and enterprise. You'll…
• Grow existing accounts. You'll turn single-buyer accounts into team accounts and single-location customers into multi-location ones, and increase order frequ…
• Drive adoption of business features. You'll run feature adoption as a dedicated growth program, making sure customers find, set up, and keep using the featur…
• Build growth into the product. You'll own onboarding, in-product education, and lifecycle experiences. You'll partner with Marketing, which owns CRM and outb…
• Grow business on retailer sites. You'll own business customer growth on retailer sites powered by Instacart.

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs across the U.S.: $181k a year (236 listings, 45 employers). This listing does not publish pay to compare.
• Across Instacart's 25 open listings, 12% of those with a posting date were first posted more than 60 days ago. How Instacart hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Is the role fully remote, and from which states can I work?
2. What are the interview steps, and when should I expect to hear back?

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Next steps

Apply on the employer's page Full listingDoes my CV fit?Practise the interviewShould I apply?

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