Job brief: Principal, Marketing Insights

What JoRoute checked · Checked by JoRoute

• Listed on Fivetran's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (3 days ago); last confirmed on the board 2026-11-07.
• The apply link opens fivetran.com, the address Fivetran's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $173,574 to $216,967 a year
• Job type: Not stated
• Where: Denver, Colorado, United States, AMER · USA - Oakland
• Posted: 2026-10-22

What the job asks · Employer's own words, not checked

Level: Lead / staff. The title says "Principal".

Must have

• With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required.
• 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership.
• The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales inc…

Conditions

• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holida…

Main duties

• Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs.
• Own marketing’s pipeline planning models and assumptions, coordinating inputs across regions, segments, channels, and motions.
• partner with functional leaders to turn those opportunities into action.
• Develop models that connect marketing investment to pipeline and revenue outcomes, making assumptions and uncertainties clear.
• Track actions and assess their impact, adjusting the approach when results fall short.

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs across the U.S.: $180k a year (266 listings, 52 employers). This listing is 8% higher.
• Across Fivetran's 109 open listings, 32% of those with a posting date were first posted more than 60 days ago. How Fivetran hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Which of the listed places is this role based in?
2. What are the interview steps, and when should I expect to hear back?

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