Job brief: Vice President, Growth Marketing

What JoRoute checked · Checked by JoRoute

• Listed on CookUnity's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-04 (3 days ago); last confirmed on the board 2026-11-07.
• The apply link opens careers.cookunity.com, the address CookUnity's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $265,000 to $285,000 a year
• Job type: Not stated
• Where: Remote · New York, New York, United States; United States (Remote) · New York
• Posted: 2025-11-22 · over 60 days ago

What the job asks · Employer's own words, not checked

Level: Senior. The posting asks for 12+ years of experience.

Must have

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments.
• 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

Conditions

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizen…

Main duties

• Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficie…
• Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and r…
• Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affi…
• Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive d…
• Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the C…

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Typical listed pay for marketing jobs in New York, NY: $180k a year (107 listings, 22 employers). This listing is 53% higher.
• Across CookUnity's 131 open listings, 79% of those with a posting date were first posted more than 60 days ago. How CookUnity hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

Ask before you apply

1. Is this role still open, and when do you hope to fill it?
2. Is the role fully remote, and from which states can I work?
3. What are the interview steps, and when should I expect to hear back?

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Next steps

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