Job brief: Global Head of Creative Strategy, Paid Social

What JoRoute checked · Checked by JoRoute

• Listed on HelloFresh's own job board. JoRoute does not take listings from job ads or recruiters.
• First seen by JoRoute 2026-11-13 (today); last confirmed on the board 2026-11-13.
• The apply link opens careers.hellofresh.com, the address HelloFresh's board gives for this job.
• No other listing with this title and place on this board in the last 90 days.
• No layoff notices (WARN) under this name in the state files JoRoute reads.

What the listing says · Employer's own words, not checked

• Pay: $192,533 to $253,890 a year
• Job type: Not stated
• Where: New York, NY, United States
• Posted: 2026-11-12

What the job asks · Employer's own words, not checked

Level: Manager. The title says "Head of".

Must have

• Every brief must be grounded in customer insight, a clear hypothesis, and measurable success criteria.
• Approve briefs for global and high-spend markets, and set the bar local teams must meet.
• 7+ years in paid social or performance creative strategy, including 3+ years leading creative strategy teams at a high-spend D2C, subscription, or performance-led brand.
• Tuition reimbursement for continuing education (upon 2 years of service)

Conditions

• Format and channel diversity: Drive the shift toward video-first, UGC-style, partnership, and creator-led ads, including Reels and Spark Ads, across Meta, TikTok, and YouTube.

Main duties

• Global creative strategy: Set the paid social creative strategy and testing roadmap across all markets and channels, ensuring creative drives both business r…
• Emerging platforms: Set the creative strategy for emerging platforms and formats, and build the pipeline to produce for them.
• Volume planning: Own team volume planning across all creative sources globally, including the internal studio, influencer partners, and agencies. Set volume …
• Brief standards: Own the brief standard for static, video, UGC, and partnership ads. Every brief must be grounded in customer insight, a clear hypothesis, an…
• Creative pipeline: Own the pipeline from concept to production partner, matching each brief to the right source. Hit volume and timing targets without losing…

Lines copied from the posting, not rewritten. "Preferred" or "nice to have" items are not listed as must-haves.

How it compares · Compared by JoRoute from listings

• Across HelloFresh's 120 open listings, 31% of those with a posting date were first posted more than 60 days ago. How HelloFresh hires

What nobody outside the employer knows · Not known

• Whether the role is already filled or on hold: employers often leave listings up.
• How many people applied, and who reads the applications.
• Where in the published range an offer would land.

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